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XaaS Product Management


Get XaaS Product Management Best Practices and Advisory with TSIA

The customer consumption model is constantly changing, is your Product Management organization keeping up?

At TSIA, the XaaS Product Management research and advisory practice is dedicated to best practices for product management teams to accelerate the success of the as-a-service business model.

Achieving growth and scale in an as-a-service (XaaS) business, is enabled by from designing and pricing ‘complete offers’ that helps customers achieve specific outcomes and affecting a go-to-market model that prescriptively and cost-effectively drives sales, adoption,
expansion, and renewal.

Top XaaS Product Management Challenges

Here’s a look at the top business challenges we’re currently helping our members across the globe solve:

XaaS portfolio investment strategies
Design methodology for effective XaaS offers
Developing optimal XaaS pricing
Prescriptive product engineering that drives user adoption
Fit for purpose XaaS lifecycle management process


Expand to see more business challenges we can help you solve+

Experience Our XaaS Product Management Research

Get a glimpse into our vault of board-ready data insight and thought leadership in XaaS Product Management.


The State of XaaS Product Management 2019

Join TSIA’s Laura Fay for the live 2019 State of XaaS Product Management webinar on April 26, 2019.

Research Report

The Product Management Value Stream

Operationalizing the value stream for efficiency, visibility, applied predictive and prescriptive insights, and scale.


Product Led Growth Strategy - Key to Unlocking XaaS Profitability

Design an immersive, frictionless and delightful experience across the buyer and customer journey.

Research Report

2018 XaaS Product Management Technology Stack

Top installed products across 16 categories in the product management value stream.

Research Report

2018 Technology Adoption and Spending Report: XaaS Product Management

XaaS product management technology adoption and spending for 2018-2019.


Sustainable Engagement Strategies With Product Management

Discover the sustainable engagement strategies for Product and Services teams to work together to achieve the shared goal of positive net revenue grow

Research Report

The XaaS Product Management Transformation

This report provides recommendations product leaders can pursue to optimize their organizations to manage profitable XaaS offers.

Research Report

Customer Journey Analytics

This report shares research findings and topics covering product analytics and addresses the journey customers take with suppliers.


Attend a TSIA Conference

TSIA conferences offer extensive insight and actionable takeaways for those in the product management community. Learn more about how born-in-the-cloud companies, and those undergoing business model transformation, can benefit from case studies and other exclusive TSIA data.

Example conference topics include:

  • Driving XaaS cultural and skills shift
  • Case studies on the business transition journey from license to subscription
  • The role of segmentation in product design
Laura Fay speaking at our Conference

Experience Our Community

Join our community of XaaS product management leaders.

Laura Fay, Product Management Expert
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Meet Our XaaS Product Management Research Expert

Laura Fay is the vice president and managing director of offers research and advisory for TSIA. She also serves as TSIA’s vice president of XaaS product management research. Laura is a technology industry veteran with over 30 years' experience driving business growth in the enterprise technology industry via leadership roles in product management, general management, product development, and customer success.

Learn more about Laura.


XaaS Product Management Advisory Board

This elite group of professionals advises TSIA on how to best deliver relevant programs, research, and events to members.


Kailem Anderson
VP, Product Management, Software Services


Meredith Johnson
VP, Product Management


Morgan Mann
VP, Security Business Group


Tracy Laird
Sr. Director ITSM Product Management


TSIA Member Outcomes

Achieving growth, scalability, and profitability in an as-a-service (XaaS) business.

See the impact TSIA is making on the tech industry by helping Product Management organizations improve their performance.