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The customer consumption model is constantly changing, is your Product Management organization keeping up?
At TSIA, the XaaS Product Management research and advisory practice is dedicated to best practices for product management teams to accelerate the success of the as-a-service business model.
Achieving growth and scale in an as-a-service (XaaS) business, is enabled by from designing and pricing ‘complete offers’ that helps customers achieve specific outcomes and affecting a go-to-market model that prescriptively and cost-effectively drives sales, adoption,
expansion, and renewal.
What is an effective revenue mix for scalable XaaS growth and profitability?
What's the optimal segmentation model for achieving offer-market-fit for XaaS offers? Does your segmentation model optimize for business profitability?
What is the design methodology for successful XaaS offers? How do I achieve optimal offer-market fit? What are the best practices for crafting complete offers?
What are the best XaaS pricing strategies? What are the best practices for pricing governance?
What product experiences accelerate adoption and recurring revenue growth?
What product analytics are needed to capture the total customer experience and activity?
What are the proven methods to lower the high customer acquisition costs (CAC) for XaaS offers?
What are best practices for a scalable and continuously iterative XaaS portfolio lifecycle management process?
What are the effective methods for customer transition from perpetual to as-a-service contracts and from on-prem to cloud deployments?
What methods drive XaaS Product Management behaviors and accelerate success for XaaS offers?
What is the remit of the XaaS Product Management function? What is the optimal XaaS Product Management organizational design?
What are the supporting tools and technology for effectively managing the product management flow of work?
What cross functional handshakes must Product Management have to accelerate the success of their subscription offers?
The State of XaaS Product Management 2019
Join TSIA’s Laura Fay for the live 2019 State of XaaS Product Management webinar on April 26, 2019.
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The Product Management Value Stream
Operationalizing the value stream for efficiency, visibility, applied predictive and prescriptive insights, and scale.
Product Led Growth Strategy - Key to Unlocking XaaS Profitability
Design an immersive, frictionless and delightful experience across the buyer and customer journey.
2018 XaaS Product Management Technology Stack
Top installed products across 16 categories in the product management value stream.
2018 Technology Adoption and Spending Report: XaaS Product Management
XaaS product management technology adoption and spending for 2018-2019.
Sustainable Engagement Strategies With Product Management
Discover the sustainable engagement strategies for Product and Services teams to work together to achieve the shared goal of positive net revenue grow
The XaaS Product Management Transformation
This report provides recommendations product leaders can pursue to optimize their organizations to manage profitable XaaS offers.
Customer Journey Analytics
This report shares research findings and topics covering product analytics and addresses the journey customers take with suppliers.
TSIA conferences offer extensive insight and actionable takeaways for those in the product management community. Learn more about how born-in-the-cloud companies, and those undergoing business model transformation, can benefit from case studies and other exclusive TSIA data.
Example conference topics include:
Laura Fay is the vice president and managing director of offers research and advisory for TSIA. She also serves as TSIA’s vice president of XaaS product management research. Laura is a technology industry veteran with over 30 years' experience driving business growth in the enterprise technology industry via leadership roles in product management, general management, product development, and customer success.
Learn more about Laura.
This elite group of professionals advises TSIA on how to best deliver relevant programs, research, and events to members.
VP, Product Management, Software Services
VP, Product Management
VP, Security Business Group
Sr. Director ITSM Product Management
See the impact TSIA is making on the tech industry by helping Product Management organizations improve their performance.
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.