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Home > Research Practice
Get targeted, rapid enablement with our XaaS Product Management advisory and turn industry insights into business results.
Know where you stand in comparison to your peers and discover your potential.
Get the right data in the right hands at the right time with insights from the latest XaaS Product Management research.
It's really important to me that Blackbaud is a part of the product management research discipline with TSIA because there's so much great research that's coming out right now, not only for all of our customer success and sales and renewal functions, but how critical product is to how we think about bringing value to market.
"The State of XaaS Product Management" is an annual report documenting current XaaS/SaaS product management trends and disruptions.
This year's report reviews:
Innovative Environments
This Datapoint looks at how innovation is measured and asks the question: Do you consider your business a learning organization?
Changing Value Propositions
This report looks at how value propositions are expected to change due to COVID-19.
TSIA XaaS Product Management Benchmarking
This report explains the critical role the TSIA XaaS Product Management Benchmark process can play in driving organizational transformation.
Strategic Planning for Post-Pandemic Advantage
A look at the long-term viability of post-pandemic pricing and customer engagement actions.
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XaaS Lifecycle Management
Insights on the technology industry's lifecycle management processes and effectively supporting and fueling the recurring revenue business model.
Products Offers Pricing in a Post COVID 19 World
This TSIA webinar will reveal the impact of COVID-19 on the product industry and outline strategies for future success.
2020 XaaS Product and Analytics Study - Key Findings
This document reports some of the key findings from the 2020 XaaS Product and Analytics study.
Slides | Portfolio Strategies for the Digital Age
Get data on changing markets, recent opportunistic offer practices, and portfolio investment and lifecycle management practices and explore.
Portfolio Strategies for the Digital Age
As the world evolves to new norms in a post pandemic world, it's time for tech companies to revaluate their actions.
The State of XaaS Product Management 2020
Join us for this 45-minute webinar and learn how your product management organization must transform for success in these uncertain times.
The State of XaaS Product Management: 2020
Learn what is trending within product management teams pursuing XaaS models, including optimal practices and critical capabilities.
TSIA conferences offer extensive insight and actionable takeaways for those in the product management community. Learn more about how born-in-the-cloud companies and those undergoing business model transformation can benefit from case studies and other exclusive TSIA data.
Example conference topics include:
Laura Fay is the vice president & managing director of offers research and advisory for TSIA. Laura is a technology industry veteran with over 30 years of experience driving business growth in the technology industry via leadership roles in product management, general management, product development, and customer success.
Whether your company is still trying to answer the question, “How do we create a profitable XaaS offer?” or you’re needing to accelerate the growth of your current XaaS offers, TSIA can help you and your team drive profitable growth and revenue.