The customer consumption model is constantly changing, is your Product Management organization keeping up? Achieving growth, scalability, and profitability in an as-a-service (XaaS) business, comes from delivering a complete solution that helps customers achieve specific outcomes and affecting a go-to-market model that cost-effectively drives sales, adoption, growth, and renewal. At TSIA, we have a research and advisory practice dedicated to the evolution of SaaS product management and other as-a-service trends and best practices which we call “XaaS Product Management.” TSIA membership includes data-driven insights, peer learning opportunities, detailed analysis of XaaS Product Management metrics and more.
What is an effective revenue mix for scalable XaaS growth and profitability?
What's the optimal segmentation model for designing XaaS offers?
What is the design methodology for successful XaaS offers? How do I achieve optimal offer-market fit? What are the best practices for crafting whole offers? What are the processes for managing the XaaS offer through the lifecycle?
What are the best XaaS pricing strategies? What are the best practices for pricing governance?
What product experiences accelerate adoption and expansion?
What product analytics are needed to capture the total customer experience?
What are the proven methods to lower the high customer acquisition costs (CAC) for XaaS offers?
What are the effective methods for customer transition to XaaS contracts and deployments?
What methods drive XaaS Product Management behaviors and accelerate success for XaaS offers?
What is the remit of the XaaS Product Management function? What is the optimal XaaS Product Management organizational design? Is the supporting operations team appropriately sized and designed for the PM team effectiveness?
What are the supporting tools and technology for effectively managing the product management flow of work?
What cross functional handshakes must Product Management have to best fuel in-market success of their subscription offers?
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The Product Management Value Stream
Operationalizing the value stream for efficiency, visibility, applied predictive and prescriptive insights, and scale.
Product Led Growth Strategy - Key to Unlocking XaaS Profitability
Design an immersive, frictionless and delightful experience across the buyer and customer journey.
2018 XaaS Product Management Technology Stack
Top installed products across 16 categories in the product management value stream.
2018 Technology Adoption and Spending Report: XaaS Product Management
XaaS product management technology adoption and spending for 2018-2019.
Sustainable Engagement Strategies With Product Management
Discover the sustainable engagement strategies for Product and Services teams to work together to achieve the shared goal of positive net revenue grow
The XaaS Product Management Transformation
This report provides recommendations product leaders can pursue to optimize their organizations to manage profitable XaaS offers.
Customer Journey Analytics
This report shares research findings and topics covering product analytics and addresses the journey customers take with suppliers.
TSW offers extensive insight and actionable takeaways for those in the product management community. Learn more about how born-in-the-cloud companies, and those undergoing business model transformation, can benefit from case studies and other exclusive TSIA data.
Conference highlights include:
Laura Fay is TSIA’s vice president of XaaS product management research. She is a technology industry veteran with over 30 years' experience driving business growth in the enterprise software industry via leadership roles in Product Management, General Management, Product Development, and Customer Success.
Learn more about Laura.
This elite group of professionals advises TSIA on how to best deliver relevant programs, research, and events to members.
Kris Reid VP, Product Management
Amy Bunzsel SVP, Design & Creation Products
Mark Nordick SVP, JDA Cloud
Kailem Anderson VP, Product Management, Software Services