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Hal Stanley is the senior director of service offer portfolio research and advisory for TSIA. In this role, Hal is responsible for the research agenda that informs his engagement with member companies offering them best practices and data-influenced research for creating compelling service offers.
Prior to joining TSIA, Hal held various senior leadership roles with companies including McAfee, Symantec, and Websense. His deep experience as a marketing strategist and quick ability to spot market patterns and growth opportunities for complex products and services has made him a valuable asset in his past roles and proves to be an asset to TSIA members as well.
Hal has a passion to amplify the customer voice. By listening skillfully to customers and coworkers to identify actionable insights, he connects people and teams to their stated outcomes.
Hal is a gifted communicator who reduces the complex to simplified, consumable frameworks that accelerate team progress. A proven leader, Hal can facilitate diverse groups to arrive at the right conclusion for the business.
Hal contributes to the TSIA blog on the topics of monetizing customer success programs, optimizing premium service portfolios, and creating and launching outcome-based services.
The Building Blocks of Renewal Sales
Organization strategy for renewing recurring revenue.
Expand and Renew
This report looks at how to maintain and grow revenue without additional sales and marketing budgets.
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XaaS Value Propositions
This paper provides a detailed review of the value proposition attributes contributing to strong renewal results.
Renewals Who Should Own Them
In this TSIA webinar, we will discuss how to revise your renewal coverage models.
TSIA Service Revenue Generation Benchmarking
Key results, operational metrics, and practices for on-premise and cloud businesses that enable companies to grow recurring service revenues.
2020 Renewing Recurring Revenue via Channel Partners
A key renewal strategy and business capability is the ability for technology firms to renew recurring revenue via channel partners. Between 38% to . . .
Renewing Recurring Revenue via Channel Partners
This report explores practices technology companies should pursue to improve renewal rate performance and drive revenues.
Survival Guide for Renewing Recurring Revenue in the COVID-19 Economic Crisis
In this paper we discuss the implications of discounts on ARR and their impact on a company over a long period of time.
Recurring Revenue Waterfall
Renewal of recurring revenue can be tracked across the renewal lifecycle and factors that remove value or increase value can be measured and acted . . .
Optimizing Renewal of Recurring Revenue with Partners
This paper discusses practices and business capabilities employed by vendors to optimize the renewal of recurring revenue with channel partners. . . .
Outcome Selling and Renewal Value Management
This TSIA webinar will discuss Outcome Selling and Renewal Value Management and how this emerging capability will become an operational necessity.
Slides | Critical Inputs to a Successful Renewal Strategy
Get insight into connection points within your company that contribute to maximizing your revenue potential and minimizing churn.
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.