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Anne McClelland

VP, XaaS Channel Optimization Research

Anne M. McClelland is the vice president of XaaS channel optimization research for TSIA. In this role, she works closely with member companies to deliver research and advisory programs that help them optimize their channels to drive incremental revenue at scale for XaaS offerings.

Top XaaS Channel Optimization Advisory Engagements

  • The Channel in a XaaS World
  • The Journey to XaaS Partner Readiness
  • The Partner Channel: Past, Present, and Future
  • The State of the Industry and the Case for Transformation
  • Emerging Economic Engines for Technology Partners
  • XaaS Channel Strategy
  • The Capabilities-Led Transformation for the XaaS Channel

Research and Webinars

Check out the most recent XaaS Channel Optimization resources.

Research Report

The State of XaaS Partner Channel Optimization 2021

The impact of value realization and business outcomes sales and adoption approaches that vendors leverage with their partner channel ecosystem.


Why Partners Must Face the Fish in an XaaS World

Get insight into why partners need to make the shift to “as-a-Service” models and learn practical ways to make the transition as smoothly as possible.

Research Report

Partnering Models for XaaS

In this report, partner classification systems are identified that solve partner management, partner incentives, and partner value measurement issues.

Data View

2020 XaaS Partner Ecosystem Trends and Directions Survey

Emerging pacesetter practices in the partner channel ecosystem of XaaS.


Optimizing Channel Revenues in the XaaS World

Learn new capabilities required for channel partners to sell and deliver subscription-based offers.


The Building Blocks for an XaaS Partner Framework

This 45-minute webinar will provide insights to help technology providers craft their XaaS partner strategy.

White Papers

XaaS Partner Management

Insights to help technology providers craft their XaaS partner strategy.

Research Report

Slides | Using Your Pitstop to Assess Channel Capabilities for XaaS

Assure alignment and preparedness to drive world-class partner channel LAER congruence to grow their XaaS business.


XaaS Channel Optimization | Using Your Pitstop to Assess Channel Capabilities fo

Companies are in the midst of assessing their internal alignment, capabilities, incentives, partner enablement, and their management and operational . . .

Research Report

The Evolution of Partner Trends in XaaS

Emerging practices in the development of healthy partner ecosystems surrounding as-a-service offerings.


Using Your Pitstop to Assess Channel Capabilities for XaaS

This session will cover the capabilities to assess to assure alignment, preparedness, and growth.


The State of XaaS Channel Optimization 2020

This webinar will include coverage of critical issues the vendor partner channel faces around COVID-19 and how to survive this economic reset.