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The transformation of the technology industry to subscription and XaaS models is causing major disruption in traditional customer engagement models. The recurring nature of the XaaS business means that Sales teams can no longer close the deal and walk away, leaving Services to figure it out.
Sales, Customer Success, Channel Partners, and even Marketing all have revenue goals and targets, and they all interact with the customer throughout the contract lifecycle. So how do you sort out the roles and responsibilities, and grow and renew your customers effectively and efficiently? TSIA’s LAER (Land, Adopt, Expand, Renew) customer engagement model provides the roadmap for how to drive cost-effective revenue growth throughout the customer lifecycle.
This virtual summit will give you some innovative new ideas on topics such as:
VP & Managing Director, Revenue Research and Advisory, TSIA
Publish Date: March 25, 2020
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.