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Service Offer Management

Get Service Offer Management Best Practices and Advisory with TSIA

Are you struggling to create service offers that fit your buyer’s needs and capture the value your organization needs to sustain them?

At TSIA, we have a research and advisory practice dedicated to helping you create compelling service offers and sell them effectively. We call this practice “Service Offer Management.” TSIA’s Service Offer Management membership provides focused, data-influenced research on the best practices for creating compelling offers, optimizing pricing strategies, transitioning to outcome based service offerings, and more.

Whether you’re a traditional technology IT and services company, a born-in-the-cloud SaaS company, or an industrial equipment manufacturer, TSIA’s exclusive insights and service offer management best practices can help you exceed your goals.

Top Service Offer Management Challenges

Here are a few of the business challenges we help our Service Offer Management members across the globe solve:

Market discovery for service offer success
Designing premium service offers
Pricing service offers
Launching service offers
Expand to see more business challenges we can help you solve+

TSIA Can Help

Learn more about how TSIA can help your organization launch new service offerings, and connect these offers to business value.

Experience Our Research

Get a glimpse into our vault of board-ready data insight and thought leadership in service offer management.


The Building Blocks of Renewal Sales

Organization strategy for renewing recurring revenue.

Research Report

Expand and Renew

This report looks at how to maintain and grow revenue without additional sales and marketing budgets.


Renewals Who Should Own Them

In this TSIA webinar, we will discuss how to revise your renewal coverage models.

Research Report

XaaS Value Propositions

This paper provides a detailed review of the value proposition attributes contributing to strong renewal results.

Research Report

TSIA Service Revenue Generation Benchmarking

Key results, operational metrics, and practices for on-premise and cloud businesses that enable companies to grow recurring service revenues.

Data View

2020 Renewing Recurring Revenue via Channel Partners

A key renewal strategy and business capability is the ability for technology firms to renew recurring revenue via channel partners.  Between 38% to . . .

White Papers

Renewing Recurring Revenue via Channel Partners

This report explores practices technology companies should pursue to improve renewal rate performance and drive revenues.

White Papers

Survival Guide for Renewing Recurring Revenue in the COVID-19 Economic Crisis

In this paper we discuss the implications of discounts on ARR and their impact on a company over a long period of time.

Interactive Tool

Recurring Revenue Waterfall

Renewal of recurring revenue can be tracked across the renewal lifecycle and factors that remove value or increase value can be measured and acted . . .

Data View

Optimizing Renewal of Recurring Revenue with Partners

This paper discusses practices and business capabilities employed by vendors to optimize the renewal of recurring revenue with channel partners.  . . .


Outcome Selling and Renewal Value Management

This TSIA webinar will discuss Outcome Selling and Renewal Value Management and how this emerging capability will become an operational necessity.

Research Report

Slides | Critical Inputs to a Successful Renewal Strategy

Get insight into connection points within your company that contribute to maximizing your revenue potential and minimizing churn.


Attend a TSIA Conference

TSIA conferences offer extensive insight and actionable takeaways for those in the subscription services community. You’ll discover how to optimize your service offerings, in addition to discovering best practices for service offer convergence.

Additionally, you will learn more about:

  • Launching new service offerings
  • Connecting service offers to business value
  • Monetizing Customer Success services
Hal Stanley speaking at a TSIA Conference

Experience Our Community


Meet Our Service Offer Management Research Executive

This expert research executive heads up our service offer management research practice.

Service Offer Management Advisory Board

This elite group of professionals advises TSIA on how to best deliver relevant programs, research, and events to members.


Anna Le
SVP, Customer Success Group Offer Management

AVEVA Software, LLC

Michael Pring
SVP, Customer Support & Success

Schneider Electric North America

Alex Gershman
Head of Strategy, US Services

Software AG

Jeanice Koronowski
SVP, PS Strategy & Operations


TSIA Member Outcomes

Improving service offer portfolio performance.

See the impact TSIA is making on the tech industry by helping service offer organizations improve their performance.