Partner with TSIA
TSIA Giving Program
Service Revenue Generation
XasS Channel Optimization
XaaS Product Management
Become a Member
XasS Speaking Engagements
If you believe you are seeing this message in error,
please let us know.
Ask about TSIA membership to access.
Already a TSIA Member? Sign In.
Analytics is an essential capability for XaaS providers. Managing customer churn becomes Job 1, given its outsized negative influence on revenue growth, expense growth, and ultimately, company valuation for as-a-service companies. This increases the challenge to innovate faster, deliver value quicker, and ensure a great customer experience. How can suppliers instrument their products to proactively influence that customer experience, driving them to realize their desired customer outcomes more quickly?This research report reveals that product instrumentation, organizational accessibility of captured data, and use of analytics for product decision making are all immature product management practices today. The paper discusses these research findings and makes recommendations for optimal approaches.
Vice President, XaaS Product Management, TSIA
Publish Date: July 16, 2018
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.