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TSIA STAR Awards


 

Celebrating Dedication to Excellence for More Than 30 Years

Winning a STAR Award establishes your company as being among the best in the industry.

For more than 30 years, the STAR Awards have been one of the highest honors in the technology and services industry. Both TSIA’s enterprise and small-to-medium sized members have found the STAR Awards a powerful recognition of their commitment to outstanding innovation, leadership, and excellence. Check out the STAR Awards FAQ for details about this program.

 
 

See the Latest Winner and Finalist Member Companies and Their STAR Case Studies.

TSIA is honored to recognize member companies that have impressed our judges and earned accolades. Take a look at their accomplishments and help prepare yourself to tell your own STAR stories.

 

Benefits of Being a STAR Award Finalist and Winner

  • Receive industry-wide recognition via press release, social media, and conference announcements.
  • Influence the TSIA community with your exemplary achievements published on TSIA’s STAR Awards winners & finalists page as STAR case studies.
  • Display your trophies in office, memorialize your STAR Awards success, and keep your team motivated for sustained excellence and innovation.
  • Show off your industry thought leadership with STAR Awards Winner or Finalist badges on all of your company publications.
  • Get the professional recognition you deserve with a STAR Awards LinkedIn listing and social media cover images.
 
 
 

How to Be a Winning Candidate

Winners of this prestigious award have provided a compelling data-backed story of innovations that have significantly benefited both their customers and their entire organization.

These award-winning stories have included:

  • A unique or compelling “best practice” or “innovation” in today’s technology industry and description of business impact
  • How their innovations in strategic vision, services, and operational excellence have benefited both their customers and their entire organization
  • Contextual background on the development of the innovations and the lessons learned

Questions? Please contact our TSIA Member Success team by completing a STAR Award Information Request Form or by emailing STARAwards@tsia.com

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TSIA STAR Awards Winner
 
 

Important Dates to Remember for 2022

May 16, 2022

Open Registration and Application Announcement

June 6, 2022

Registration Deadline

June 24, 2022

Application Submission Deadline

July & August 2022

Judging Process

September 1 & 15, 2022

Decisions Shared with Finalists and Winners

September & October 2022

Recognition and Celebration

 

2022 STAR Awards Categories

TSIA members may enter for a chance to win in any of the categories below that correspond with the research practices included in their current membership.

Categories

This award recognizes the SMB company that demonstrates best practices in education services. The demonstrable opportunities may include how training is sold, marketed, packaged, delivered, developed, and/or the technology used to manage it. These best practices contribute measurable value to the customer, the company, and the education services organization.
This award recognizes the company that has most clearly and effectively delivered breakthrough results and established best practices within field service.
This award recognizes the company that has demonstrated best practices in its portfolio of service offers.
This award is presented to a company that has embraced innovations that improve the end-to-end digital customer experience throughout the entire customer journey. This award should highlight innovation in functionality, user experience, and business benefits of a customer portal, ideally embracing pacesetter practices such as mobility, video, AI, chat bots, personalization, and automation. While customer portals have traditionally been focused on self-service for technical support, today’s technology firms are investing in customer portals that encompass the entire customer journey from go-to-market, onboarding, value realization, expansion, and renewal.
This award recognizes the company that demonstrates innovation in customer success practices and capabilities. The innovation should be both a new initiative inside your company, as well as the approach, practice or capability that is a minority practice or doesn’t exist in the industry. This innovation(s) contributes measurable value to the customer, the company and the customer success organization.
This award recognizes the company that demonstrates innovation in overall education practices. Opportunities may include how training is sold, marketed, packaged, delivered, developed, and/or the technology used to manage it. This innovation(s) will have contributed measurable value to the customer, the company, and the education services organization. Provide an overview of your innovation at a high level.
This award recognizes the company that demonstrates the most innovative approach, through professional services, to assisting customers in realizing the business outcomes from the use of its products.
This award recognizes the company that has best leveraged analytics to improve operational performance, service levels, or the customer experience. The analytics project should have been done internally and linked to products or services sold to customers to help drive a digital customer experience. Provide an overview of your use of analytics to provide value at a high level.
This award is presented to the company that has demonstrated innovation, thought leadership and excellence in strategic adaptation for their managed services business that has fundamentally advanced their company’s competitive advantage, financial performance and customer success.
This award recognizes the support services organization that has successfully launched a support employee experience and/or loyalty program. Support is facing a critical supply-and-demand problem for skilled employees who want to make support a career. The company will highlight their strong focus on employees, employee engagement, employee emotional connection to the company, and their employee’s drive to be engaged with customers in a meaningful way.
This award recognizes the company that has used technology/automation to innovate their Support Service organization. The winners(s) will have solved a problem or problems with the use of innovative automation. Ideally, TSIA members will have built a technology adoption strategy to future-proof their customer experience and customer engagement strategies. The technology/automation project(s) highlighted in this award submission will showcase the innovative use of technology that has added and driven value for the customer, the employees and the business.
This award recognizes the company that demonstrates innovation in practices and capabilities associated with renewing recurring revenue. The innovation should be both a new initiative inside your company, as well as the approach, practice or capability that is a minority practice or doesn’t exist in the industry. This innovation(s) contributes measurable value to the customer, and the companies ability to retain and grow Services revenue.
This award recognizes companies that have made significant progress in making the transition from selling traditional transactional offers to selling subscription-based or XaaS offers in a proactive contractual model, as well as companies who have found innovative ways to grow their services revenue.
This award recognizes organizations that have innovated in unique ways to engage partners synergistically in their partner channel ecosystem for their “as-a-Service” offers. Examples of what may be applicable are:
  • new partnering models/motions
  • innovative programs
  • compelling uses of incentives
  • new incentive types
  • engaging use of revenue-generating marketplaces
  • compelling partner enablement methodologies.
This award applies to all partner-facing organizations from XaaS Channel Optimization member companies.
This award recognizes companies that are innovative with product led go-to-market strategies that use product as the main vehicle for low friction customer acquisition, activation, retention, and expansion. This category is applicable to all TSIA members. Examples may focus on one or more areas of the buyer and customer journey and results illustrated with conversion metrics, adoption, and expansion rates. This award category is open to all TSIA members.
This award recognizes companies that have developed innovative approaches to pricing their “as-a-Service” offers. Examples may include consumption-based, value metric-based, outcome-based pricing, as well as blended models and the role of pricing in migrating legacy on-premises customers to new cloud offerings. This award category is open to all TSIA members.

How Do I Apply for a TSIA STAR Award?

TSIA members can participate in the STAR Awards program. For more detailed information on the application process and rules, be sure to review the STAR Awards FAQ. Have more questions about STAR Awards?

 

It’s such a tremendous honor to be recognized for this journey and to accept this award. Thank you to TSIA for your guidance along the way, and to the judges for your commitment to this amazing awards program.

Jennifer Mielnik, VP, Customer Success Strategy and Portfolio Citrix Systems, Inc.