Who We Are

TSIA helps technology companies achieve profitable growth and solve their top business challenges with data-driven, expert advice and community learning.

We're a group of data fanatics who want to help you make informed, fact-based decisions so your business can be at its best. Through our data, community, and outcome-based approach, TSIA gives you the in-depth best practices research, thought leadership, and data-driven expert advice your technology company needs to get the business results you want, faster.

What We Provide

TSIA offers membership in these research practices to help you improve the strategic, financial, and operational performance of your business:

customer-success-icon Customer Success
Customer Success

Ensure technology adoption and deliver customer business outcomes.

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education-services-icon Education Services
Education Services

Optimize customer engagement through learning to drive product adoption.

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expand-selling-icon Expand Selling
Expand Selling

Use services teams to grow revenue with existing customers.

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field-services-icon Field Services
Field Services

Optimize field service delivery and drive digital transformation with IoT and Big Data.

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managed-services-icon Managed Services
Managed Services

Grow and scale your managed services business.

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professional-services-icon Professional Services
Professional Services

Optimize your project delivery and consulting services.

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service-revenue-generation-icon Service Revenue Generation
Service Revenue Generation

Develop, attach, and renew recurring service offers.

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ssa-icon Subscription Sales
Subscription Sales

Sell technology-as-a-service and subscription-based offers.

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support-services-icon Support Services
Support Services

Optimize and transform support organizations to provide next-generation service.

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xpm XaaS Product Management
XaaS Product Management

Optimize product management for as-a-service success.

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industry-trends-icon Industry Trends
Industry Trends

Stay current on the latest industry trends.

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analytics-research-icon Technology Consumption and Data Analytics
Technology Consumption and Data Analytics

Improve operations and outcomes with data-driven insights.

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technology-research-icon Technology and Social Research
Technology and Social Research

Maximize investments in social and service technology.

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industires-we-serve-icon Industries We Serve
Industries We Serve

TSIA delivers relevant insights in your area of tech.

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Experience Our Research

Get the data-driven insight you need to make informed decisions on how to transform your business and achieve measurable results.

Research Report

The Building Blocks of Customer Success

Learn the basics of customer success, how to apply it to your current organization, and ensure recurring revenue and profits for years to come.

Research Report

Digital Learning Strategy: What's Yours? (Abridged)

Digital learning best practices, including digital learning options, how to promote learner engagement, and the monetization of digital offers.

Research Report

Generating $7 B2B Leads from Your Customer-Facing Teams

In this white paper, we will explore how your customer-facing teams are an untapped source of low-cost B2B lead generation.

Research Report

Executive's Guide to Digital Transformation and Monetizing IoT

Digital transformation is impacting industrial equipment and healthcare tech companies. Navigate the transition to IoT with this guide.

Research Report

Defining Managed Services: 2017

This document frames out common offer structures for managed services, illustrates ITIL alignment with the offers, and key drivers for the offers.

Research Report

The State of Service Revenue Generation: 2017

Discover the four most important drivers for service revenue generation, including how to reduce renewal friction.

Research Report

TSIA B2B Social Engagement Rating

This report introduces a scoring system for customer support organizations to identify customers’ social activity and how it affects the brand.


Experience Our Community

Our thriving community of 35,000 technology and services leaders rely on TSIA insights every day.


Experience Our Conference

Join us at Technology & Services World

TSIA hosts the world's largest conferences for technology and services where thousands of industry professionals network and learn about the latest trends. Join your peers May 6-8 at TSW San Diego 2019 to learn from the industry’s top thought leaders about how to grow your tech business and increase revenue with a services-led strategy.